A must read for anyone wanting to understand sales, get better at it or just work out why they're not making as many sales as they want to.
Can't Sell, Won't Sell will help you focus, give you an understanding of what works and what doesn't and ultimately improve your ability to sell.
Whether you're new to sales or you've been doing it for a while, this should be on your bookshelf.
Life on the Phone is full of tips, tricks, advice and stories from 20+ years in the thick of it. It takes you through everything from scripts to training, from performance improvement to coaching and everything inbetween. It shows you how to design a deliver training and coaching, what works, what to avoid and how to get the best from your team.
09:00 – 17:00