Think about this...

It doesn't really matter what business you're in, at some point you're going to have to sell.

Selling is a skill and how you do it can and will have a direct effect on your business. If you get this wrong, the business may struggle.

The one thing we will never do is teach everyone the same, because we're not all the same. 

Our approach is somewhat different. Think about this, if there are ten ways to sell but you only like doing four of them, why would we waste your time teaching you how to do the other six when you are never going to use them? We think it's better to find out how you like to sell and then teach you how to be brilliant at it - basically, we show you to sell in a way that suits you but armed with our knowledge and experience.